A good reputation is gold, and a bad reputation is death. This is a life principle that is true across the spectrum of human experiences, but this truth is amplified tenfold when it comes to your reputation online! Unfortunately, you can't control your reputation, or once upon a time, you couldn't. Now, with the assistance of an online reputation company in St. Louis, you can control the narrative. You can shape public perception about your business rather than leaving it to fate.
Dealing with Reviews that Affect Your Reputation Online
One of the biggest mistakes that business owners make is not replying to negative reviews or feedback. In the court of public opinion, you don't want the plaintiff to have the only word. Something as simple as responding to a negative review on Google, Bing, Facebook, Yelp, TripAdvisor, etc., can put a positive spin on a negative review. For example, let's say you own a restaurant, and you find a negative review on Google that reads, "I ate at the _ restaurant tonight, and the food sucked! The waiter was slow, and when the food came out, it was already cold, like it had been sitting in the window for an hour. The manager didn't know his head from his ass."
If you happen to own or manage a restaurant, you were probably laughing just now as you read that example review because you know first-hand that all restaurants get bad reviews like this all the time. This is true for just about any type of service-based business or product. No matter how hard you try, there are always going to be some people who are dissatisfied with their experience with your brand. So, then, how should this example restaurant reply to a critical and perhaps unfair review like this? Should they just ignore the review and not dignify it with a response?
An appropriate response would be something like this, "Hi, I'm John Doe, the owner/manager of the _ restaurant. I'm very, very sorry about your negative experience with us. Please, give us a second chance. Is there a night this week that I can buy dinner for you? I will personally serve you myself." Such a response shows that you care about the experience of the customers as well as your own moral integrity. People who are reading reviews about your restaurant are going to see that and know that if they have a bad experience, you are going to make it right.
Are You Registered in All the Right Business Listings?
Another mistake that local businesses make is not being listed on the appropriate platforms. If someone looks for your business on Yelp, Google, Facebook, and other platforms, but your business is nowhere to be found, this can be even more damaging than having a negative review! Being on all of the right listing platforms shows that your business is professional, responsible, and legitimate. Of course, it takes time to list your business on dozens of platforms, create content for your profiles, and constantly update your content. That's why people turn to a reliable, reputed online reputation company in St. Louis.Online Reputation Company St Louis
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